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Social media platforms evolve. What worked a year ago might not yield the same results today. Regularly evaluating performance metrics keeps strategies relevant. Engagement rates, follower growth, and link clicks reveal what resonates. Pay attention to trends. If short-form videos outperform text-bas...
The social media platform with the third-highest influencer engagement rate is Pinterest. The average influencer’s post there receives an engagement rate of 2.9%—around one-third the rate of YouTube. Moving down the list, engagement rates fall to 1.6% for Facebook influencers. ...