But for mobile marketers, it’s often helpful to break things down further. Enter: cohort-based ARPU. A cohort is a group of users who share similar traits, such as the date of install, geo-location, device type, and so on. Cohort-based ARPU refers to revenue generated by new users...
Many network marketers feel like they’re doing everything right—but still falling short. This post explores why the system may be broken, and introduces a better path forward for those ready to create real value for themselves and their customers. ...
Many network marketers feel like they’re doing everything right—but still falling short. This post explores why the system may be broken, and introduces a better path forward for those ready to create real value for themselves and their customers. ...
Some marketers have begun advocating the use of users instead of sessions, especially for high-priced stores where most users need multiple sessions before converting, but the industry norm continues to be sessions. Using “overall conversion rate” A website’s overall conversion rate is the ...
Yet, knowing where to post, what to share, when and how often to do so calls for an in-depth understanding. That knowledge and experience come at a price, for which businesses are happy to pay. In fact, our Digital Marketing Benchmark Report 2024 found that digital marketers believe that...
Types of Customer: The organization classified the customers in terms of loyal, bargaining hunters, impulse and need-based customer. The customer classification helps in targeting and segmenting the market. It helps an organization ...