Simple math shows that, typically, growing traffic is positively affecting the total income of an online store. It is precisely for this purpose that you choose to invest time, money, and resources to create a store to take the eyes of anyone who enters the site. And yes, you managed ...
But for mobile marketers, it’s often helpful to break things down further. Enter: cohort-based ARPU. A cohort is a group of users who share similar traits, such as the date of install, geo-location, device type, and so on. Cohort-based ARPU refers to revenue generated bynewusers in ...
the Indian market presents a huge growth opportunity for app marketers. Apple’s ATT update one year ago has significantly impacted the ecosystem on iOS devices. While ATT provides users greater privacy and control, it also provides marketers an opportunity to utilize data-dr...