Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your Google Ads campaigns. Whilebasic CTRmeasures the rate of clicks on each ad, average CTR calculates the number of clicks vs. impressions across your campaign, or for each individual keyword. Low avera...
Expected CTR is not to be confused with click-through rate which is an actual historic metric based on the ratio of how many people saw the ad to how many people clicked it. By mastering ad relevance, landing page experience, and expected CTR you can improve your Quality Score. In turn,...
(Average ratio by day of week comparing daily test positivity to the seven day average of test positivity centered on that day.) This makes sense: weekend testing will include a larger proportion of people who are getting tested because they are sick. Instead of trying to average this pattern...
The Asus Zenbooks released in the last year and a half aimed mostly at the average consumer and had the excellent features to price ratio as their top selling point, so it’s been a while since we’ve actually seen a compact Zenbook that could tackle competitors in the premium niches of...
Arguably, the effect of the project size (duration) plays an important role as it gives the impression of obtaining higher correlations than in ratio scale. Still, these graphs show that the empirical expressions proposed in this paper work quite satisfactorily. A final comment concerns the last...