If you're forecasting your digital media spend, you need to compare the ROI of your display ads, paid social, Google Ads, and social media. Depending on your objectives, it's worth reviewing and benchmarking the latest metrics like average click-through rates, average cost p...
Project-based prices may range around $5000- $3000 depending on the agency pricing and type of project. This price also depends on the scope of the project, the SEO agency’s level of experience, and the timeframe. What Is the Cost of SEO if Done In-House? Some companies prefer hiring...
The cost for online marketing has increased a lot the last decade. Not a big surprise, with higher keyword competition and more competitors joining the party year after year. The average cost per lead of $33 (for 2016) is a good indication. If the trend from the last decade ($7,5 CPL...
5 charts: Agency changes, privacy laws, and AI define media planning in 2025 Article Is TikTok protected by the First Amendment? The Supreme Court will decide Article Temu, dupes, and in-store shopping: What 4 Gen Z behaviors mean for 2025 Article Influencer marketing grows up: Con...
For low-cost deals, a B2B sales cycle can take up to three months to close. However, B2B sales cycles for higher value deals can fall between six to nine months. Email is one of the most effective marketing channels for B2B lead generation, allowing companies to build relationships and...
Working with a freelancer can cost anywhere from a few thousand dollars up to $15,000 depending on the size and features of the website. This is one way to get the out-of-house experience for a bit cheaper than an agency. Freelancers can set their own schedule, so they may be able ...
Your average Facebook conversion rate may not look exactly like the rest of your industry’s. As long as it’s helping you grow and scale your business, you’ve succeeded in your Facebook advertising efforts. If you’re looking for a CRO agency to maintain (or improve) your Facebook ad...
Taylor Holiday, co-founder of marketing agency Common Thread Collective, is quick to point out the limitations of average order value as a lever for revenue growth. “When it comes to measures of central tendency (mean, median, mode) there is a saying in statistics: no measure of central ...
The average cost of a coffee in the UK in 2024 is £3.47. The cheapest places to get a coffee (out of the 46 cities and large towns analysed) is Aberystwyth in Wales at just £2.77 on average. This is 70p less than the UK average and every little helps! Milton Keynes in Bucking...
Retaining existing customers is generally more cost-effective than acquiring new ones because the cost of marketing and onboarding new customers is often higher. Loyal customers tend to make repeat purchases and spend more over time, and are more likely to refer new customers through word of mouth...