This report shares our Google Ad conversion rate data collected from 121 client accounts between 2018 and 2023.
Using solutions like conversion tracking in Google Analytics, you can measure how many people visited your website, and of those individuals, how many filled out a form. Average call rate by industry The bar graph below illustrates the average call rate by industry. The average call rate across...
Mobile Google Ads conversion rates by sector The new 2018 cross-industryGoogle Ads clickthrough rate and conversion benchmarksshows that: The average conversion rate in Google Ads on mobile across all industries is 3.48% on the search network and 0.72% on the dis...
For example, based on the average conversion rates above, the industrial services industry sees an average conversion rate of .71%. On the other hand, the fitness industry sees a 14% conversion rate on ads. It wouldn’t be fair to say that the industrial services industry is worse at adve...
5 Best PPC Analysis Tools for 2025 Are your PPC ads delivering results or just draining your budget? With the average conversion rate for PPC ads sitting at just 3.2%, it’s clear ... by Maria Rozhdestvenskaia | Jan 31 Marketing Strategies for Effective Influencer Marketing in B2B Com...
Google Analytics refers to it as “ecommerce conversion rate,” so this has become the most common name. But in Shopify’s Analytics, we refer to it as “online store conversion rate,” and other analytics tools may refer to it as the “transaction rate” or “order rate.” They all...
Paid Search (Google Ads): Paid search campaigns on Google Ads can yield good results. The average conversion rate for paid search is approximately 4.8%. Again, this average varies by industry, ranging from 1.8% (IT & Managed Services) to 6.5% (HVAC). Email Marketing: While the average con...
For instance, the highest average conversion rate was observed in the Navigation category, with an average CVR of 115.5%. On the other hand, we saw the lowest average conversion rate in the Games – Board category, with an average CVR of 1.2%. Average app conversion rate on Google Play ...
Interaction rate definition: Interactions are defined as the user does one or more of the following: Mouses over the ad for 1 continuous second Clicks an Exit link Makes the ad display in Full Screen mode Expands the ad Google responsive display ads ...
wasted spend, recognizing how PPC keywords and campaigns translate to leads and sales, and optimizing your campaigns for greater conversion and overall effectiveness. See how your campaigns rate in eight key areas and learn how to make the necessary improvements using ourfree Google Ads Performance ...