The thing is, a good or bad click-through-rate depends on the industry you are a part of. Theclick-through-rate industry averagediffers, and before you get excited or feel poorly about your results, make sure you are checking theemail marketing benchmarkswithin your own specific industry. ...
The click-through rate is calculated by dividing the number of clicks on your email content by the total number of emails delivered. So again, if 1000 emails are sent and 30 people open and click somewhere on the email, that’s a 3% CTR. Click to open rates (CTOR) This is ...
CTOR calculates the percentage of recipients who clicked on a link within the email after opening it. This metric is also distinct from click-through rate (CTR), which measures the percentage of recipients who clicked on a link out of the total number of emails that were delivered3(whether ...
Email type also has an impact on open rates. According to reports by Flodesk,welcome emailshave a mind-blowing86%open rate, and transactional emails are lower, averaging between40–50%. This is important to note because many brands miss out on prime marketing opportunities by not taking advant...
Click on the cell where you want to display the first moving average. In our example, this would be cellC4, as we're calculating a 3-period moving average. Enter the AVERAGE formula: =AVERAGE(B2:B4) Tip:This formula calculates the average of the first three data points (B2,B3,B4). ...
58% average email open rate for flows 12% SMS click rate in abandoned cart flow 8.7% conversion rate from abandoned cart and checkout flows CurrentBody allows people to recreate their favourite salon treatments at home by using its range of high-tech health and beauty devices. The striking LED...
2. Select the Range D4:D12, click the Percent Style button on the Home tab, and then change its decimal places with clicking the Increase Decimal button or Decrease Decimal button . See screenshot: 3. Average all annual growth rate with entering below formula into Cell F4, and press the...
Welsh students paid back £990 in a year on average, while Northern Irish students paid £1060. Graph Table What is the average interest rate on student loans? The interest rate for post-2012 student loans is at 7.9% as of July 2024, the highest-ever level. Meanwhile, the interest ...
This metric adds the click-through-rate or open rate for each mailing in a segment and divides by the number of lifetime or campaign specific mailings; the sum of click through rates / number of mailings = average response rate. For example, if the click-through-rate of the first ...
Average Click-through Rates (CTR) As for click rates, typically ads in enewsletters receive about twice the clicks of ads on corresponding web sites, when measured against OPENED newsletters. So 10,000 impressions online might yield a 0.2% click rate on average (20 clicks), but 10,000 impre...