In 2019, we published part two of WebStrategies’ annual benchmark report blog series to discuss the average bounce rate for credit union websites. However, this metric means something totally different in GA4 than what it was in UA. In this blog, we’ll dive into what has changed about ...
Understanding the intricacies of website bounce rates can go a long way to improving your digital marketing presence. The average bounce rate is between 26% and 70%, but a bounce rate higher than 70% is a cause for concern.1In this case, you may have a disfigured tracking code, browser ...
Across all websites, mobile users have an average bounce rate of 56.8%, desktop users have an average bounce rate of 50% and tablet users a 51.6% bounce rate. From our analysis of 4 billion web pages, people using a desktop have the highest average pages per session of 3.4. The science...
Understanding what’s influencing your current conversion rate is crucial, so dive into the analytics and get a detailed picture of your landing page’s performance. Heatmaps are a helpful tool—they’re like a GPS for your website, guiding you to where users are clicking, lingering, or ...
Bounce Rate and Average Time on Page are two of the most important SEO metrics to monitor for any ecommerce webmaster. These two metrics are essential for understanding how customers are interacting with your website and just how engaging your content is. Today we’ll look at what these two...
What Is the Average Page Load Time for Websites in the United States? So, how fast should a website load? If you’re married to thinking of page speed in terms of seconds, I’ll give you this: According to a recentUnbounce Page Speed Report, the average website load time in 2019 ...
Website and Checkout Optimization:Uncover patterns and trends that highlight potential areas of improvement for your website and checkout process. For example, if your cart abandonment rate has been consistently high, it may be a sign that the checkout process is too complex or there are too...
What is a good open rate for email marketing? The average open rate for email marketing can depend on factors such as your industry and your target audience. Therefore, it can be difficult to quantify a good open rate for all businesses in all sectors. Research by HubSpot2suggests that 20...
is better answered using bounce rate. When to Use Engagement Rate vs. Other Types of Engagement Metrics Use engagement rate for a holistic view of the quality of user interactions with a page or website—it’s most effective when assessing the overall quality of content and user experience. ...
Make sure that each article or page on your website has plenty of internal links. People will not visit those pages unless you link to them. Make it a habit, and you will see your bounce rate decrease. Internal linking is also good for your site’sSEO, and you don’t need to purcha...