Car advertisements became more sophisticated as psychology was employed by copywriters. Previously, ads had focused on specifications, engine horsepower, and features - but the late 1920's ushered in the style of advertising that appealed to people's emotions rather than intellect. Automobile manufactu...
California automobile tourism and consumer culture in American literature : 1916 to 1939 The primary texts here are some of the early novels of Sinclair Lewis, along with examples of sociology and advertising copy from the 1920s and 1930s. The final section analyzes the WPA Guidebook to Californi...
other manufacturers entered the arena. To maintain market share, Ford dropped the price of his Model T to almost one-half its initial offering, but still erosion continued. Innovation and product improvement picked up speed in the 1920s, prompting Ford to close his plant in 1926 for nine mont...
In 1896, Benz conceptualized the first internal combustion flat engine. These vehicles were mostly three-wheelers and were extremely popular before the inception of the four-wheeler vehicles in the closing years of the 19 th century. Another very prominent automobile company in those times was foun...