How are marketers identifying and targeting the right audience segments in digital and addressable media? Marketers can use any number of data sets for their segmentation efforts. Most initially build their segments by starting with first- or third-party data, layering in added data sets as needed...
A Tale of Two Flashy Storages – Lessons in Audience Segmentation and Targetinghigh growth startupmarket segmentationcrowded marketscalable businesscustomer engagementPure Storage and Nimble Storage are two highly successful enterprise data storage companies to emerge in the last decade. But the similarity...
Custom Segmentation Unleash the potential of your 1st-party data by combining it with our robust demographic and behavioral insights. Using our proprietary modeling process, these custom-built audiences include extensive details including audience profiles, storyboards, geographic distribution and directories...
Claritas offers over 2,500 Syndicated Audiences built from over 10,000 demographic and behavioral attributes including four of the industry’s most widely used segmentations: PRIZM® Premier, P$YCLE® Premier, ConneXions®, and CultureCode®. With our innovative AudienceAnywhere® platform, ...
Eyeota has been a key partner of Experian for some time now, enabling access to audiences defined by Experian in key digital channels. We have now built on this and can now offer consistent privacy-centric solutions for digital audience targeting and segmentation across 36 global markets. It is...
and cookies seem to rely on each other for everything: from audience segmentation and targeting, to frequency capping and attribution. The pending death of the third-party cookie creates gaps in this existing model, considerably impacting audience addressability. This negatively impacts scale as well...
Targeting customers based on where they live is another type of marketing audience segmentation. It takes into account the local “flavors” to make messaging resonate. Examples of geographic segmentation include: Saying “soda” vs. “pop,” depending on where your audience is located ...
Fortunately, audience segmentation provides an extra layer of targeting, to ensure your ad reaches your target audience with precision! How it works At Springer Nature, we create audience segments based on a host of anonymous behavior identifiers that are compliant with major privacy regulations...
Part of any great direct email marketing strategy is a focus on audience segmentation and targeting. Audience segmenting is all about breaking down your customers into smaller groups based on common attributes. For example, you may segment your audience by location if customers in different areas ha...
Claritas offers over 2,500 Syndicated Audiences built from over 10,000 demographic and behavioral attributes including four of the industry’s most widely used segmentations: PRIZM® Premier, P$YCLE® Premier, ConneXions®, and CultureCode®. With our innovative AudienceAnywhere® platform, ...