Green food productsGreen perceived valuePurpose The purpose of this paper is to apply the multidimensional construct of green perceived value (GPV) to the buying behavior of green food products to enhance the understanding of consumer behavior intentions and explain the formation of the intention to ...
In this regard, our hypotheses are: H1. Price consciousness has a direct impact on intention to reduce food waste. H2. Price consciousness has a moderating impact on the relationship between intention to reduce food waste and overbuying. Time pressure Time pressure and the desire to save ...
They might engage in retail therapy occasionally but always keep an eye on their financial goals. This group appreciates the convenience of online shopping but also enjoys the tactile experience of shopping in physical stores, where they can see, touch, and try out products before making a purcha...
Attitude Toward Buying The Extended Fishbein Model is Called the “Theory of Reasoned Action” and Includes the Following Modifications: 7-16 7-16 Copyright 1999 Prentice Hall Obstacles to Predicting Behavior in the Theory of Reasoned Action Obstacles to Predicting Behavior ...
Finally, fashion-oriented impulse buying behavior positively effects attitudes toward pop-up fashion stores (hypothesis 3), which in turn, effects shopping intentions at the stores (hypothesis 4). The data was collected from 245 consumers at the airports in two major cities in the West and ...
Marketing products is creating and delivering a product or service to a customer. It includes creating an idea, developing a product, creating a market for the product, and promoting the product to customers. There are three main areas in which marketing can be concerned: product d...
The results show that most consumers associate organic at first with vegetables and fruit and a healthy diet with organic products. Fruit and vegetables are also the first and in many cases only experience with buying organic product. The decision-making process is complex and the importance of ...
afe(t) fe( t)[translate] aTodd Levy 托德征收[translate] athey may differ in their wants,resources,locations,buying attitudes,and buying attitudes,and buying practices 他们在他们也许不同要,资源、地点、买的态度和买的态度和购买实践[translate]...
Thus, even though research has often called attention to the strategic importance of purchasing to the firm's long-term objectives, competitive positioning and performance (Carr and Pearson 2002; Sheth, Sharma and Iyer 2009), managerial influence on green buying has not obtained the attention it ...
Pan Ning, CEO of Uniqlo Greater China, attributed this to a shift in Chinese consumer attitudes toward cost-effective alternatives. "We see a consumption value centered on 'affordable alternatives'—consumers choose more affordable products that are nearly indistinguishable in quality from brand-name ...