Some attitudes are strong while some attitudes are weak. The strength with which an attitude is held is often a good predictor of behaviour. The stronger the attitude the more likely it shouldaffect behaviour. For example, consider that Muthu from Tamil Nadu as well as Rahul from Uttar Pradesh...
So, the operational definition of SCA includes everything people could do to steer their behaviors toward the desired end state by delaying instant gratifications or exchanging smaller rewards but monitoring and adapting the situations to receive a greater reward in the future [116]. As with other...