Attitudes structure can be described in terms of three components. Affective component: this involves a person’s feelings/emotions about the attitude object. For example: “I am scared of spiders”. Behavioral (or conative) component: the way the attitude we have influenced how we act or behav...
The very strong attitude of Muthu may get directly expressed in his behaviour in the form of hero-worship, intolerance of any negative comments, an extreme expression of emotions etc. However, even though Rahul has a positive attitude towards the Film actor, as his attitude is not as strong ...