(1991). Theories of attitude change. In: Robertson, T. S. and Kassrjiann, H. H. (eds). Hand book of consumer behaviour, pp. 241-280. London, Prentice-Hall.Petty, Richard E., Rao H. Unnava and Alan J. Strathman (1991), "Theories of Attitude Change," in Handbook of Consumer ...
Even if there is no difference regarding attitude between experimental group and control group after reading the correction message (i.e., if there is no significant CIE), for instance, it is still possible that the degree to which participants in the experimental group change their attitude in...
Perspectives on consumer decision making: an integrated approach making have been considered, including the value perspective, the information processing perspective, the emotional perspective and cue utilisation theory. In... T Hansen - 《Journal of Consumer Behaviour》 被引量: 274发表: 2005年 Against...
The ever-increasing digitisation, the strong growth in e-commerce and the resulting change in consumer behaviour are all placing high demands on the CEP sector as a whole. Shipment volumes are increasing and the proportion of parcel deliveries is rising all the time, especially in inner-city are...
Consumer Behaviour 3e ? 2005 Pearson Education Australia. 38 Change the relative evaluation of attributes This is useful in situations where a product category is divided according to distinct product benefits/features. The objective is to persuade a specified segment of consumers to find an ...
Previous research in the domain of attitude change has described 2 primary dimensions of thinking that impact persuasion processes and outcomes: the extent... RE Petty,P Bri?Ol,ZL Tormala - 《J Pers Soc Psychol》 被引量: 649发表: 2002年 Developmental differences in the nature of self-represen...
Lutz RJ. Conceptual and operational issues in the extended Fish-bein model. Advances Consumer Research 3: 469–476, 1976. Maddux JE, Rogers RW. Protection motivation and self-efficacy: a revised theory of fear appeals and attitude change. Journal of Experimental Social Psychology 19: 469–479,...
in order to gain a more complete understanding of consumer behaviour and reaction. Hence, over one hundred different definitions of attitude and more than five hundred measures have been reported. Most of those definitions have in common a ref 而且,研究员试图不同的方法学习态度,为了获取对消费者行...
2023, Technological Forecasting and Social Change Citation Excerpt : Hedonic purchase motivation strongly influences online purchase intention (Kim and Eastin, 2011), although in the context of fast fashion mobile applications, it has been pinpointed that utilitarian attributes, such as convenience or ...
Three of these core consumer attitude questions are part of the US statistical system of leading economic indicators. The SCA contains substantially more data than the indicator series, including information about expected price change, perceptions of the effectiveness of current economic policy, ...