If you can get people to invest something of their own, they’re going to be more committed than if they feel like observers. That’s the main force behind the stickiness of investment sites like Fidelity’s and
“In the past few weeks, our three-year-old has become increasingly aggressive towards his one-year-old brother and us. He constantly wants our attention, and when he doesn’t get it, he does something aggressive or too rough. He receives a lot of one-on-one attention from both his fa...
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—"Materials Voice" Letter One of the things guaranteed to put me into "aw, shucks" mode is when a reader comes to me and says something along the lines of "I really enjoy reading your column." This typically leaves me equally flattered (Someone is reading me!) and incredulous (Someone...
Academic research has yet to provide a comprehensive view on how to capture individuals’ attention when a promotional e-mail reaches their inbox. Thi
so it provides another way to look at the data. We assume that this general factor corresponds to something like the general intelligencegfactor of the Cattell–Horn–Carroll model, rather than the general attention factoraproposed by Huang et al. (2012). In this context, it is worth noting...
Use Emotion:Emotion is a powerful tool in marketing, and headlines are no exception. People respond to headlines that make them feel something - whether it's excitement, anger, or fear. So, if you want your headline to grab attention, don't be afraid to tap into people's emotions. For...
In addition, how can we be expected to do something well, when we don’t practice it? In fact, what we tend to practice repeatedly is distraction. Therefore, we’re really good at being distracted. Dandapani goes on to say that we tend to blame modern technology for our failure to conc...
version of Hiveage, including apps for iPhone and Android, is in the works as well. As always, we’re also making frequent tweaks to the Hiveage user experience based on the feedback of our awesome community, so if you have something to say about how Hiveage looks and feels,do chime in...
particularly when an advertising message can be as straightforward as the technical specs of a new car or computer, and an information message or entertainment can change minds and influence people. Negative pricing could work well for information of this type. For example, it could be used as ...