Implications: Overall, this research extends knowledge surrounding athlete branding via social media and supports that impression management adopting a relationship marketing approach facilitates improved consumer engagement. Through this research we develop the Model of Athlete Branding via Social Media, which...
Social Media MarketingSport LawThe latest trend of using athlete endorser social media accounts as advertising mediums has caused apprehension in both the United Kingdom and the United StatesNatasha BrisonThomas BakerKevin K ByonSocial Science Electronic Publishing...
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VP, Marketing - Panini America “We really understood how Opendorse could help us better leverage athletes that we work with to create more cohesive social media campaigns to drive our brand.” Damon Evans Athletics Director - Maryland “Opendorse will provide our student-athletes the opportunity ...
Social Media Marketing Distinction excels in crafting compelling content and driving influencer campaigns. Our diverse talent roster in addition to our whitelisting services ensures your brand message reaches the desired audience with precision. Learn More Experiential Marketing We boast a legacy of host...
Many sports fans look to athletes as role models both for what they achieve in the sporting arena and what they stand for as prominent members of society. In the social media age, the biggest sports stars have a huge platform to promote both the brands they are affiliated with and important...
Olympus Sports Group is a dedicated management and marketing agency bringing the top sponsorships and marketing strategies to athletes!
Our rooster consists of athletes that are committed, disciplined and honest to themselves about their craft. Athletes Today’s priority is to be transparent with them at all times and assist them with their brand image, social media presence, career progression, contract negotiations and taxation qu...
Athlete Web Design is a digital marketing agency working with pro athletes, sports agents, sports teams and sports companies, providing digital branding with custom web design, sports marketing, social media management, search engine optimization, conten
Rule 40 playbook: Guidelines on social media posting for Team Canada athlete sponsors Going for (marketing) gold: Advertising law in the summer of sport (Part 3) This summer, the world of sport will captivate fans worldwide. In our "Going for (marketing) gold" series, we're delving into...