The heartbreaking commercials are almost impossible to ignore: Sarah McLachlan singing to images of suffering animals and making an urgent appeal for donations to the American Society for the Prevention of Cruelty to Animals, or ASPCA. After those iconic commercials debuted more than a decade ago, ...
Social allows the organization to tie those stories directly to actions of support: donations, adoptions, lobbying and awareness. Analysis Founded in 1866, the ASPCA is the oldest humane society in the United States and supports the mission that “animals are entitled to kind and respectful ...