The article reports on the move of the British Department of Health (DOH) to partner with Asda Group PLC and "News of the World" newspaper for its scheme aimed at distributing healthy lifestyle vouchers for its health-focused campaign called Change4Life....
Asda aims to reward loyal customers with vouchers.The article reports on the move of ASDA Group Ltd. to offer rewards to loyal customers through its Asda Green Voucher Book and the second Red Voucher Book on November 8, 2010 in Great Britain.EBSCO_bspMarketing Week (01419285)...
Asda shuns paper gift vouchers to launch electronic initiative.Reports on the release of an electronic gift card by Asda in March 2002. Features of the electronic gift card; Distribution of the cards in the U.S.; Versions of the electronic gift card.EBSCO_bspIn Store Marketing...