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Wide Building Society 和天然饮料品牌 Innocent 已成为 Conscious Advertising Network (CAN) 的新成员,承诺在做出广告决策时考虑道德问题。 CAN 于 2019 年成立,是一个总部位于英国的自愿联盟,由 150 多个品牌、机构、技术提供商和民间社会团体组成,旨在解决通过广告无意中资助分裂和有害内容的问题。 通过加入,各品...
Asda has moved away from pure price advertising with ads which also emphasise experiences. ...By GrantJulesMarketing
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Actively scan device characteristics for identification. Store and/or access information on a device. Use limited data to select content. Create profiles to personalise content. Use profiles to select personalised advertising. Create profiles for personalised advertising. Use profiles to select personalised...
portray ASDA as the most affordable supermarket in the country, a claim that is challenged by competitors, especially ALDI. Currently in ASDA advertising is a theme featuring singing children and the previous tap of the trouser pocket advertising was reduced to a double-tap on a stylised 'A',...
System1 and ITV have released what they call the top-performing UK ads of 2022, ranked using System1’s Test Your Ad platform, which measures viewers’ second-by-second emotional responses to a database of nearly 25,000 ads aired in the UK. Every ad in t
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