Artificial Intelligence (AI) for marketingAll companies that operate have options to apply publicly-available algorithms to their site or make use of off-the-shelf machine learning services. This means that it is easier than ever to gather useful insights and create prediction models based on the...
over 45% of completely matured enterprises have already deployed artificial intelligence marketing solutions for analyzing vast amounts of customer data, forecast their
And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of ...
Marketing has reached a point in its evolution where adapting to digital trends is an imperative. Although it seems to be a push for marketers, in fact, all automated applications and systems that are based on artificial intelligence only diminishes the complexity of classic targeting and ...
Jim Sterne is the author of Artificial Intelligence for Marketing: Practical Applications, a straightforward, non-technical guide that presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. His thirty-five years... ...
Artificial Intelligence in Marketing: More Than Just Buzzwords Let's face it – artificial intelligence has been the talk of the town for a while now. But in marketing, it's not just hype. It's a game-changer redefining how we understand and reach our audience. ...
Learn how you can use AI for marketing, looking at the top-level capabilities of AI in a business and how to distinguish between tools. Learn More All the techniques are 'AI' in the sense that they involve computer intelligence, but we've broken them down into 3 differen...
Though a machine can’t do creative writing, artificial intelligence can be helpful in your content marketing processes. Here are three ways AI-powered tools can help you make your content marketing more productive: 1. Put together content briefs ...
A study in the International Journal of Business Information Systems has looked at the impact of artificial intelligence (AI) on digital marketing. The researchers provide a pragmatic view of the future of this area of marketing ...
A collection of content relating to the use of AI (artificial intelligence) in marketing and advertising. 2 days ago Rahat Kapur Tech On Me: Can OpenAI’s new CMO turn brilliance into brand? As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking ...