ARTIFICIAL intelligenceREINFORCEMENT learningTACIT knowledgeKNOWLEDGE transferThis article discusses the pitfalls and opportunities of AI in marketing through the lenses of knowledge creation and knowledge transfer. First, we discuss the notion of "higher-order learning" that distinguishes AI applications from...
Artificial intelligence marketing (AIM) usage has received intense interest yet reports mixed anecdotal performance. The authors clarify AIM usage based on insights from in-depth executive interviews and address three substantive research questions: Why do marketers use AIM? How does AIM usage affect fi...
Artificial intelligence marketing solutions developed using machine learning will help digital marketers to derive valuable insights from this massive quantity of data. The use of ML in digital marketing help to identify market trends, predict demand, and provide customer-oriented services. Hence, adoptio...
Find out more about how to use Artificial Intelligence (AI) for marketing and what resources are available to help businesses apply it.
Machine Learning and Artificial Intelligence Applied to Marketing To make robots endearing, flaws must be added." ~ Khang Kijarro Nguyen "Numbers have an important story to tell. They rely on you to give them a voice."~ Stephen Few, 2016 ...
The integration of Artificial Intelligence (AI) in hotel marketing represents a transformative shift, as discussed at a notable round table during the recent FITUR 2024, an international tourism trade fair in Madrid. Organized by BEONx and Hotelverse, an
A collection of content relating to the use of AI (artificial intelligence) in marketing and advertising.
Experience:The participants’ experience in marketing varied, with 39.7% having less than one year of experience, while 20.6% had over 10 years, reflecting both seasoned professionals and newcomers in the field. AI Adoption:A significant portion of the respondents (69.1%) have already integrated AI...
How to Get Started with Machine Learning and AI for Marketing May 22, 2018 by Jim Sterne Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capa...
Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage. AI ...