Highly robotized environment and breakthroughs in Artificial Intelligence (AI) produce innovative variations of skills, thus, innovations of varying skills influence the performances of business. This study investigated the connection between artificial intelligence (AI) and firm performance. The study ...
Artificial intelligence marketing (AIM) usage has received intense interest yet reports mixed anecdotal performance. The authors clarify AIM usage based on insights from in-depth executive interviews and address three substantive research questions: Why do marketers use AIM? How does AIM usage affect f...
Firm performanceFirm efficiencyArtificial intelligenceMarketing metricsArtificial Intelligence is poised to transform all facets of marketing. In this study, we examine the link between firms' focus on AI in their 10-K reports and their gross and net operating efficiency. 10-K reports are a salient...
It also examines how AI affects environment, social, and governance (ESG) performance at the firm level using unbalanced panel data of Chinese listed firms from 2007 to 2022. The results indicate that the development of artificial intelligence has significantly improved the ESG performance of Chinese...
摘要: Which firms invest in artificial intelligence (AI) technologies, and how do these investments affect individual firms and industries? We provide a comprehensive关键词: artificial intelligence technological change technology adoption economic growth human capital superstar firms industry concentration ...
Artificial intelligence Firm performance Organizational creativity Capability Resource-based theory Instrument development 1. Introduction Artificial intelligence (AI) has emerged as a top technological priority of organizations over the past few years, largely fueled by the availability of big data and the ...
industry concentrationWhich firms invest in artificial intelligence (AI) technologies, and how do these investments affect individual firms and industries? We provide a comprehensivedoi:10.2139/ssrn.3651052Babina, TaniaFedyk, AnastassiaHe, Alex XiHodson, JamesSocial Science Electronic Publishing...
The evolution of organizational processes and performance over the past decade has been largely enabled by cutting-edge technologies such as data analytics, artificial intelligence (AI), and business intelligence applications. The increasing use of cutting-edge technologies has boosted effectiveness, efficie...
Artificial Intelligence Introduction The literature that seeks to understand the impact of marketing and sales activities on firm performance is vast, highlighting the complexities associated with measuring marketing´s return on investment (Edeling et al.,In Press; Feng et al.,2015; Mintz et al....
(2021). Artificial intelligence-diven innovation for enhancing supply chain resilience and performance under the effect of supply chain dynamism: an empirical investigation. Annals of Operations Research, Vol. ahead-of-print No. ahead-of-print, 1–26. https://doi.org/10.1007/s10479-021-03956-x...