Using Youth Administered Research to Address Alcohol and Tobacco use Prevention in Adolescents: Applications, Results and Lessons Learned Background: The Florida Prevention Research Center (FPRC) at the University of South Florida uses "Community Based Prevention Marketing" (CBPM) to develop ... CA ...
Up close and personal. (marketing research and technology)(includes related articles)Bush, Robert P
In order to inform their businesses with strategic decisions and enhance customer satisfaction, research teams collaborate with other departments such as product development, marketing and sales to gather timely insights. However, the landscape of data collection has become more complex due to the rapid...
How nine retailers are supercharging their marketing with AI Promotional research forBloomreach Engagement This deep dive is the fifth in our‘Consumer 2025 – from acquisition to advocacy’ series. Analysis What will 2025 bring? Primark, Tesco, Amazon, Sephora and H&M bosses predict the year ahead...
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy Authors Pavel Pelech Jaroslava Dědková Content type: OriginalPaper Open Access Published: 03 October 2024 Service strategies for second-hand C2C platforms: inspection servic...
aCopyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email arti...
The market research salary and compensation survey is based on data gathered from an invite-only online survey sent to pre-qualified marketing research subscribers of Quirk’s.
Explore AI vendor companies offering marketing and advertising solutions, including lead scoring, conversion optimization, customer analytics, and more.
It is important to view knowledge as sort of a semantic tree — make sure you understand the fundamental principles, i.e., the trunk and big branches, before you get into the leaves/details or there is nothing for them to hang on to. –Elon Musk Marketing Check out the Sales section ...
This paper examines the issue of relationship marketing (RM) in SSCI. Using citation analysis from the Web of Science, the study shows that 170 articles related to RM published during 1999-2005 in the leading peer-reviewed academic journals. Our findings support Gronroos (1999) view that RM r...