The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the U...
The notion of storytelling outside of the context of entertainment has emerged. Words like “engagement” and “brand narrative” have entered the vernacular and are staples in the lexicon of those tasked with communicating for businesses and organizations. New digital and social media platforms have...
I’m someone who’s an advocate and a proponent of storytelling and I try and live it every day as best I can. One of our kind of natural skills in Ireland is we’re really good storytellers. So much so that like a version of hello in Ireland is, “What’s the story?” Like if...
The paper achieves four aims, it: a) illuminates the value of virtue-oriented stories in marketing communications; b) critically examines the value of existing brand stories; c) proposes an alternative brand storytelling orientation, based on the tradition of tragedy, which fosters virtue ethics; d...
story in your bones. Then throw your note cards away. Or, if you absolutely need to hold onto your note cards, glance at them only occasionally. Otherwise, they will become a rectangular 3x5 PowerPoint show in your hand, yet another slow leak in the bucket of your storytelling brilliance....
In creating storytelling sessions, the CIBC created an environment that invited books to be read communally. Within many of the books used such as Feelings’ Moja Means One, the authors included a focus on the importance of storytelling for communities. To adapt Bishop’s analogy for African ...
Browse original paintings, art prints, corporate gifts, and wall coverings for your home or office created by artists impacted by disabilities and housing insecurity.
strategic decision-making, and sound business models–all these things still matter in a big way. However, with the public market acting more and more like venture capitalists, the art of storytelling takes on increasing importance on a relative scale. Pay attention to the man behind the curtain...
One of the best ways I’ve found to produce high-quality, engaging content that resonates with targeted segmentsis through storytelling. You may forget facts and statistics, but a good story stays with you. The reason storytelling is so powerful is because it enables us to communicate with sp...
The right kind of story at the right time, can make an organization stunningly vulnerable to a new idea.doi:10.1057/palgrave.crr.1550044MourkogiannisNikosPalgrave Macmillan UKCorporate Reputation ReviewDenning, S. (2005) The leader's guide to storytelling: mastering the art and discipline of ...