Additionally, many SaaS companies adopt a “land and expand” strategy, where they initially secure customers with a small purchase and then encourage them to progressively increase their commitment by expanding their usage of the product. So when SaaS customers churn, it results in a dual loss f...
A SaaS company had their eyes on the enterprise despite long odds. They tossed out their old story, repositioning their competitive advantage from the front of the story (the product) to the back (the benefit). This bought them their entrée. I’ve worked with companies large and small to ...
SaaS Metrics SaaS (software as a service) companies pay close attention to the metrics that monitor customer retention, recurring revenue, and user engagement in your product. Here are five SaaS metrics that cross-functional teams track: Customer Lifetime Value (LTV) LTV calculates the total pro...
The answer is yes, they have, but enterprise value to forward revenue multiples are still at some of the highest levels for SaaS companies in the past eight years. In February 2014, forward multiples touched 7.7x. Then prices began a long descent into the February nadir at 3.3x forward. T...
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2. Software as a Service (SaaS) SaaS enables businesses to access and use software applications hosted in the cloud. With SaaS, there’s no need for local installation or maintenance, providing flexible and cost-effective software solutions. 3. Platform as a Service (PaaS) PaaS is a cloud ...
As more businesses and individuals rely on SaaS applications and the complexity of application development increases, the need for availability and scalability is higher than ever. Supporting services like scalable databases, continuous delivery, observability tools, and data and event streaming are also ...
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The SaaS market has transformed rapidly over the last several years, and operators need new growth strategies to thrive in a new normal. To better understand these shifts, I spoke with revenue operations expertEliya Elonabout key opportunities and challenges facing today’s SaaS companies. Here ar...
Taking an example from my own experience at independent sponsor HoriZen Capital, we often see SaaS companies that are still under our $500,000 annual revenue threshold. However, when we strongly believe in the potential and quality of the product, we can structure deals where we first act as...