When branding was taken into account, users viewed Google as more trustworthy than Amazon, despite the fact that the devices were very similar in design and functionality. “It also drastically changed how much people thought the Amazon device was competent or like a companion,” Ost...
Traditional marketing materials have been on a steady decline as digital marketing has muscled in over recent years. But that’s not to say that offline marketing materials have had their day. Far from it. There’s definitely a time and a place for them, as part of a well-rounded sales ...
Even though credit cards offer a slightly higher level of protection than your debit card, there’s still a chance that the card could be stolen or skimmed when you use it. Perhaps that’s why 48 percent of consumers are now using digital wallets, according to recentJ.D. Powerdata. ...
Stronger brand authority: Having Google show your content in position zero indicates to searchers that your content is credible and trustworthy Improved website visibility: Ourstudy with Bradofound that featured snippets take up over half of the space on mobile screens. That makes your content stand...
Trends come and go, but in influencer marketing, some are here to stay. Here are five key trends that we expect to continue growing in popularity: LinkedIn emerging as a powerful platform for influencers. Micro-influencers driving engagement. Deinfluencing evolving from a fad to a standard pra...
Rochester Institute of Technology- RIT’s NAAB-accredited online master of architecture program was created specifically for the online space and enables students to become qualified architects from wherever they live. Southern Illinois University- SIU’s Master of Architecture degree is fully accredited ...
Governments have taken note and are moving forward on creating guidelines and potential regulations. The Biden administration in November issued a111-page executive orderon the "Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence." That same week, the UKhosted an AI Safety ...
The higher the resolution of the main camera, the more room you have for a digital zoom without having to rely on a real telephoto lens. It is unfortunate that the law of physics simply sets limits in this aspect. On the other hand, many smartphones offer an ultra-wide angle camera ...
3. Online Reviews Make You Look Trustworthy Your brand can build significant trust and credibility from a steady stream of positive reviews. One of the more interesting findings of recent research is just how powerful reviews are at building your company’s online identity. ...
blockchain systems to achieve distributed agreement about the ledger's state or the state of a data set. Cryptocurrencies, blockchains, and distributed ledgers benefit from their use because consensus mechanisms replace much slower and sometimes inaccurate or untrustworthy human verifiers and auditors....