The crisis is eroding customers’ loyalty to big brands and spurring them to give other items, including the cheaper private brands, a second look, Kroger CEO Rodney McMullen told analysts last month. “If you
The insight:Private label penetrationis on the rise, butthere are a few categories that shoppers are reluctant to trade down in—namely baby care, pet care, and beauty, according to data fromKroger’s 84.51°. Just 21% of consumers are willing to switch to a cheaper baby care label, comp...
Low, low prices aren't just for Walmart shoppers it seems.Insidersays Aldi's groceries are even cheaper. The outlet said Aldi cuts costs by producing 90% of its products through a private label and selling around only 1,400 items — compared to the roughly 40,000 sold by other grocery ...