Google Ads sitelinks are ad extensions that let advertisers promote up to four more specific links within one PPC ad and can increase click-through rate. These links should be more relevant to the user’s search intent like a blog post, product page, the homepage, or another PPC landing pag...
However, while cookies are generally helpful, they can also be used for purposes that some users find intrusive. The primary concern is the potential for: Tracking:Cookies can be used to track your online behavior across multiple websites, creating a detailed profile of your browsing habits and...
Safari, Opera, Internet Explorer, and Edge. They are widely available and some of them are quite helpful, so a lot of people end up using at least several extensions, and sometimes their number on one PC extends to several dozen. But, as we’ve mentioned, extensions can be both ...
Mailchimp offers a variety of helpful tools and resources that business owners can use to analyze their ads and trackmetricsto expand their reach. Mailchimp is an all-in-one platform for all kinds of business owners and can help you optimize your advertising strategy so you can find quality le...
Impressions on Google Ads count the number of times your ad is shown to users on Google or any other site on the Google Network. Users don’t need to click on your ad for it to count as an impression. There are three types of Google Ads impressions. Search impressions: These occur ...
Views and completions:The start and finish rate for video ads (helpful in determining user interest). Pauses, rewinds, mutes, and closes:The tracking of user-based events like video pause, rewind, mute, or close (provided by some rich media tracking systems). ...
Understanding GA4’s user types provides helpful insights you can use to optimize your site’s performance. GA4 User Types Explained Before we go into the details on each of the user types mentioned above, it’s worth noting that you can typically find data for each of them quite easily on...
In October 2024, Google introduced new generative AI features that integrated ads into the AI Overviews for both desktop and mobile users. Businesses can place their sponsored ads directly within the AI-generated summaries, so users instantly see a product that fits their query without doing an ad...
Top 25 Best Google AdSense Alternatives in 2025 ByDeepak SharmaFebruary 24, 2025 27 Mins Read What is Unified ID 2.0? How is it helpful for Publishers in 2025? ByShubham GroverFebruary 24, 2025 17 Mins Read State of Ad Revenue in 2025: Key Takeaways from 2024 ...
They’re delivered silently and don’t appear until users decide to check their phones, so users tend to find them helpful rather than distracting. In fact, our curiosity, desire to be informed, and urge to complete things are all part of the human behavior that makes app icon badges a ...