IP Industry Summary: MGA Dolls are Bratz but not Infringers.DevSidhuMeena
“My style is Bratz meets Hannah Montana meetsParis Hiltonmeets Raven Baxter. I mostly binge-watch movies and TV shows from the 90s and 2000s, which heavily influences my style; when I spot a killer outfit on screen I’m quick to screenshot it and add it to my P...
but less charming, Bratz dolls. The Bratz suffered a setback in 2008. Mattel sued MGA Entertainment, Bratz’s producer, for copyright infringement. A judge awarded Mattel $100m in damages.
MGA last year won $310 million in damages and fees from toy giant Mattel in a long legal battle over the ownership of the Bratz dolls rights, but Mattel this year asked a federal appeals court to reverse the decision. A spokeswoman for Lady Gaga said the music star hadn’t seen the com...
BRAZEN BRATZ; Move over Barbie! These Brash, Tarty Dolls Are Now the Biggest Sellers in Britain. Is There No Stopping the Ruthless Commercial Forces That Sexualise Girls as Young as SevenDaily Mail (London)
Barbie beware: Bratz dolls are back.A top-selling brand from the 2000s is making a comeback.KellJohnFortune.com
Living dolls are so plastic BRATZ (PG) VERDICT: ***Graham Young
HIGH ST BRATZ: Or How Major Stores Are Encouraging Little Girls to Dress like Trashy DollsDaily Mail (London)
Byline: Ramin Setoodeh For each of the past 47 years, Barbie has traded in her most prized...Setoodeh, Ramin