This study was on the relationship between advertising and performance of micro and small enterprises architectural glass companies in Nairobi County, Kenya. The study was anchored on three theories: Attention, Interest, Desire, and Action (AIDA) theory, relationship marketing theory, and the push ...
Kéré’s Startup Lions Campus along the bank of Lake Turkana in Kenya.Photo courtesy Francis Kéré But what makes Kéré’s work important is not just its social mission or location. Kéré, who leads the Berlin-based firm Kéré Architecture, pursues his social goals while creating bu...
Such exemplary projects as a cholera clinic in Haiti (page 104) and a vaccination center in Kenya (page 94), a school in Zambia (page 108), and, closer to home, a multiunit housing project for the formerly homeless in downtown Los Angeles (page 88) prove the point. We’ve also ...