Boston matrix A tool for analysing the contribution made by each product in a business’product portfolio.It plots each product’s position according to its market share and the rate of growth of the market. Brand image The consumers’perception of the brand;its character,qualities and shortcoming...
Something the business owns;it has a value. Average rate of return The average profit for the year as a percentage of the original investment. Average rate of return=average return per annum/initial×100 Boston matrix A tool for analysing the contribution made by each product in a business’...
Boston matrix A tool for analysing the contribution made by each product in a business’product portfolio.It plots each product’s position according to its market share and the rate of growth of the market. Brand image The consumers’perception of the brand;its character,qualities and shortcoming...