Big data (BD) plays an increasingly important role in analyzing consumer behavior and planning strategies. However, the gap between the reality and the ideal is obvious, and the current education practice system is not perfect and the implementation is not enough. Therefore, we should attach ...
The paper gives recommendations on how to respond to these challenges. This paper also presents the results of preliminary research on consumer attitudes on the application of the Big Data in marketing conducted in Croatia in 2017 展开 关键词: Big Data Marketing Consumer Case Study 年份: 2018 ...
Through explaining the concept of Big Data and 4R Marketing Theory, and analysing the E-Commerce overview, we established four marketing paths from the aspects of relevance, reaction, relation, and reward. Finally, we integrated above paths to build an efficient marketing model for ECommerce ...
大数据技术在精准营销中的应用 the application of big data technology in precision marketing.pdf,Business Operation 业务与运营 大数据技术在精准营销中的应用 王小鹏 北京东方国信科技股份有限公司 北京 100102 摘要 简要介绍主流的大数据技术架构和大数据挖掘技术
Big Data is a continually progressing term. It is a great deal of sort out amorphous data that can be excavated for information. These educational accumulations are immense and complex that standard data getting ready isn’t fit to process them. Enormous Data is being used in various sectors....
With the continuous development of computing science and technology, the application of big data technology is very popular, especially in the field of scientific research. The content of mathematical information science fully reflects that mathematics is an important part of scientific research. This ar...
in industrial application and marketing. For supervision, it is suggested to build a legal and regulatory system that adapts to the development of AI, not only to encourage innovation, but also to ensure that data se...
large-scale models quickly entered a new stage. Many large-scale models moved from technology to commercialization, and each family seized the high ground of data, computing power, scenarios and applications to compete for the right to speak in the large-scale model market.The vertical big model...
inelectroniccommerce,in ordertobeterpromotethedevelopmentofelectroniccommerce. Keywords:Electroniccommerce;networkmarketing;datamining;application l_ln缸oduefion. WiththepopularizationoftheIntemet,e-commercehasbeen undergoingunprecedenteddevelopment.Thedealersandthecus— ...
of big data technology analysis of the power supply company's marketing audit application, found that there are 11 users of the marketing audit of the ... L Sun,S Wang - 《Applied Mathematics & Nonlinear Sciences》 被引量: 0发表: 2024年 Research on management informatization construction of ...