& Kim, Y. Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising. Mark. Lett. 30, 75–90 (2019). Article Google Scholar Andreoni, J. Giving with impure altruism: applications to charity and Ricardian equivalence. J. Polit. Econ. 97, ...
Investigating the role of social norms in fostering pro-environmental behaviors is crucial for advancing human efforts toward environmental protection. This study employed a one-way, two-level, between-participants experimental design, focusing on the type of social norm as the independent variable and...
They showed that an individual with a high degree of religiosity possesses altruistic behaviour, and consequently would have a positive attitude toward charitable activities and positive intentions to donate. Similarly, Abreu et al. [50] conducted a study of 612 charitable donors in Portugal and ...
appeal. Taken together, the findings represent a pioneering contribution to the field of health communication by comparing the persuasive effects of different combinations of emotional appeals, spokesperson types, and benefit appeals on public behavior. These findings offer practical guidance for public ...