日常工作生活的消费场景渗透,固然是口香糖圈住更广受众的关键,但Apollo EnergyGum的初心和野心却不止于此。一场奋力拼搏的竞赛,一次说走就走的公路旅行,或是一场心跳加速的极限运动……热爱挑战和冒险是欧美人群的生活常态,为随时挥洒汗水、展现自我者量身定制的能量补充剂,或许才更像Apollo Energy Gum的标签。
It was about 8am on a drizzly, foggy Wednesday in Troy, Ohio when Marsh supermarket cashier Sharon Buchanan took a pack of Wrigley's Juicy Fruit Gum from Clyde Dawson and ran it through her newly installed barcode scanner. For the first time anywhere, a barcode had been scanned to ...