The HEC judged the campaign to be a victory, pointing to the fact that 800,000 children requested an anti-smoking pack and 92% of children surveyed had retained the poster featuring the superhero (Jacob, 1985). Yet, if the campaign’s aim was to discourage children from smoking, its ...
You’re smart and swell and everyone agrees you smell good.” The second poster has an illustration of a smiling, friendly looking sun. The words say “I WORK AT THE INSPIRATIONAL POSTER FACTORY,” then in smaller print “where every day we pray today will ...