One region received no intervention (controls), two regions received TV anti-smoking advertising (TV media), and one region received TV anti-smoking advertising plus locally organised anti-tobacco campaigning (TV media + LTCN). The TV advertisements were screened in two phases over 18 months; ...
Anti-smoking T.V. ads found most effective.The article discusses the results of a study, which found the effectiveness of television advertising campaigns in promoting smoking cessation in the U.S. 30.5 percent out of 787 people said that TV advertisements were their motivation in quitting ...
This study examined Korean and the U.S.A..'s television anti-smoking advertisements that were coined to discourage adults and teens smoking. A content analysis of 71 television advertisements listed in the "Smoking Guidance Program" operated by Korea Health Promotion Foundation. This study evaluated...
DO ANTI-SMOKING ADVERTISEMENTS INFLUENCE STUDENTS TO QUIT SMOKING?doi:10.20473/jaki.v11i2.2023.264-275Faisal, Debri RizkiSuryati, TatiIndonesian Journal of Health Administration / Jurnal Administrasi Kesehatan Indonesia
This study is the first which tests and compare the ability of anti-smoking persuasion messages presented in the Direct Anti-smoking public service Advertisements (DAA) and Anti-smoking messages Placement Disclosures in movies (APD) in determining viewer€s Attitude to Quit Smoking (AQS). Hence, ...
Though previous research suggests the FDAs The Real Cost anti-smoking campaign has reduced smoking initiation, the theorized pathway of effects (through targeted beliefs) has not been evaluated. This study assesses the relationship between recall of campaign television advertisements and ad-specific anti...
In December 1980, the Health Education Council launched a campaign designed to discourage children from taking up smoking. Advertisements on TV and in comics and magazines featured a battle between Superman and the evil Nick O’Teen as he attempted to recruit children to his army of smokers. Ch...
aExample 13 and 14 are two pieces of advertisements on anti-smoking. Both of them appear to be so powerful especially example 14. Once you choose to light up a cigarette, you are cutting down your offspring at the same time. We all know that “incense” in Chinese has been extended to...
This research project is an investigation into the reception of anti-smoking advertisements that make use of "fear appeals". The objective of the research is to bring audience perceptions, interpretations and making-sense processes of such advertising campaigns to light. Instead of measuring effects ...
televisionadultOBJECTIVE: Informing the community has an important place among the methods of tobacco struggle. One of the newest information techniques is anti-tobacco advertisements on TV. The Ministry of Health in Turkey has initiated anti-tobacco advertisements on TV to inform the community about ...