产品/市场方格也往往被称作:Ansoff矩阵(Ansoff Matrix)、产品市场扩张方格(Product Market Expansion Grid)、成长矢量矩阵(Growth Vector Matrix)。Derek F. Abell提出了Three Dimensional Business Definition[三维商业定义],较之Ansoff矩阵更为高明。
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system; the concepts of synergy and competencies profile; the matrix products×markets; the generic strategies and the growth vector; the portfolio analysis. Obviously, Ansoff did not discover, stricto sensu, all these notions. But, for the first time, strategy analysis and formulation could ...