You don’t need to microtarget these audiences in any way; in fact, you need to target all of them. You need a message which resonates with the people who will vote for your guy; make the people who will never in a million years vote for your guy object to the point of insuffer...
This week, my challenge is to work out every day. I figured that was a good way to kick start my year of healthier activity. This morning, before I sat down with my first cup of coffee, I did a ten-minute yoga stretch, and a twenty minute workout. By gosh! One day in to this...
Research has shown that writing a gratitude journal is an incredibly effective way to become happier (see e.g. “59 Seconds” by Richard Wiseman). For example, one could write down, say, three things for which one feels grateful and do so every day (those things could have happened this...
Yet, even more subtly, when a person gets fired from their job, because a new machine has been created which can do the work for less money, people tend to just accept that as ” the way it is” not seeing the inherent, corrupt inhumanity of such an action.Because the fact is, whet...
if you want to make a measurement, you have to shine a light on it, you have to interact with it in some way” (Tyson, 2024). Our indicators might tell us that 30-40 of the 100 or so first-year students in the room will not complete their studies, but they can’t tell us ...
grown up with and the simple messages they carried, people who were beginning to imagine what the future could look like. If Prohías was going to make it in the U.S. the way he had in Cuba, he had to find a way to use his art to speak to this phenomenon. ...
I told my ex the entire time we were married and discussing how the marriage wasn’t working, that if we ever separated, I wanted to bethatcouple. The couple that still gets along, that has holidays together, that invites each other over for whatever. There was no way we were going to...
There is a dog who spends his days at an auto repair shop on the edge of the industrial area just outside of Whitianga. Going into town you round a sweeping turn on the highway and look way up the road on the right. If he’s there, he’ll be standing close to the verge, holdi...
In spite of what efficient market theorists say, for a period of at least 20 years, it very much matters whether the starting valuation (PE) is high or low when one starts to invest. However, in any given year (or even for several years), stock market returns may do random things. ...
To be frank, Caroline’s focus on Danielle is every bit as much to blame for that as Jac’s friendship with Danielle was. It is really out of line to tell other adults who they may or may not associate with. Caroline hammered and hammered away at the situation until she got her way...