Twelve tools to help identify your best-performing tactics and content, and do more of what works.
Ecommerce software helps with the optimization for KPIs specific to your eCommerce business and allows you to deepen your understanding of the target customers. This is especially important if you want every marketing effort to count for you. The right analytics tools can help you understand your ...
As a complete, enterprise-grade solution, Insider also offers plenty of tools that leverage the latest advancements in AI and marketing automation. For example, Architect is our AI-poweredcustomer journey builderand marketing automation platform. You can use it tocreate and automate personalized journe...
With digital marketing analytics tools, harness and unify business data to provide insights that power business impact. Learn more about Marketing Analytics.
Marketing automation such as Marketo, Hubspot, Pardot, and Eloqua Data platforms such as mParticle, and Segment 2. Testing tools Testing tools, sometimes simply referred to as A/B testing, allow teams to test multiple variants of a feature or message. For example, a news publication can A/...
With digital marketing analytics tools, harness and unify business data to provide insights that power business impact. Learn more about Marketing Analytics.
With digital marketing analytics tools, harness and unify business data to provide insights that power business impact. Learn more about Marketing Analytics.
For example, marketing teams use web analytics tools like Google Analytics and Heap Analytics to track the performance of different web page variations. These tools relay data regarding click-through rates, conversions, or time spent on a page, helping you optimize your website. Social Media Ana...
Let's look at how brands might use social media analytics tools to boost their marketing efforts. Here, you can see how these tools can make a huge difference in real campaigns. For example, Insta360 improved their influencer management using Brandwatch software. The brand adjusted their strategy...
In the second article of our Digital Marketing Toolkit series, we will be taking a look at important analytic tools for digital marketers to gather data and dissect the performance of their websites’ marketing. Whether it’s tracking audience behavior or measuring the conversion path, digital mar...