Since the launch of brand Amul in 1956, we have ensured consistency in core brand communication. Our highly popular Amul topical campaign is one of our most visible dimensions of consistency in brand communication. One of the key challenges faced by an organisation which is celebrating its 75th ...
Amul wanted to capture this health conscious market segment of ice cream consumers with the launch of its specially created Probiotic wellness ice cream. Essentially‚ it would not only convert non-consumers of ice cream into eaters but also increase frequency of ice cream eating. It expects to...
As it became popular and faced competition from competitors, it adopted a competitive pricing strategy and kept product prices affordable and reasonable. Recently, it launched its EPIC Ice Cream a day before the launch day of the same type of Ice Cream of its rival brand and kept its epic ic...