Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese,Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc. GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House"status. Many of our products are ...
its product prices marginally lower than the prices of its rival brands. The brand has maintained its low-cost pricing strategy to advance in new markets quickly. Amul Ice Cream also offers periodic discounts and incentives to attract customer interest and increase its sales. It believes ...
Value-Based Pricing: Amul also aligns its pricing strategy with the perceived value of its products. For instance, premium products like Amul’s gourmet ice cream or high-quality cheese variants are priced higher, targeting consumers willing to pay extra for superior quality or unique flavors. Dyn...
Amul has adopted a fair pricing policy because its customers belong to every section of society. The Company has proposed a reasonable pricing policy. The exceptional quality of Amul Butter and Amul Lite and their rational prices have helped the Amul brand maintain its loyal customers over the la...