The Marketing mix of Amul Butter analyses the 4Ps of Amul Butter, including the Product, Price, Place, and Promotions. Amul is an Indian cooperative company that deals in dairy products like milk, butter, cheese, curds, etc. Dr. Verghese Kurien formed this Company in 1946, and it has its...
The Marketing mix of Amul Ice Cream analyses the 4Ps of Amul Ice Cream, including the Product, Price, Place, and Promotions. Amul Ice Cream is a subsidiary of its parent company Amul. It is associated with the food industry as it deals in frozen dairy products. Amul is a cooperative of...