This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, ...
Academy of Marketing Science (AMS) Annual Conference 2023 - 17-19 May 2023, Hilton New Orleans Riverside, Louisiana, United States(16518) Important Please, check "Academy of Marketing Science (AMS) Conference" official website for possible changes, before making any traveling arrangements ...
Mark began his career working for Congresswoman Mary Kaptur (D-OH), the current Chair of the Energy and Water Appropriations Subcommittee where he served on her personal staff as the liaison to the committee on NASA, NSF and Veterans Affairs appropriations. Mark holds a Bachelor’s in Political...
advocating that marketing should be seen in a larger societal context, the paper supports the notion of “better marketing for a better world” (Chandy et al.,2021) and marketing
proceedings of ams wor1d marketing congress cu1tura1 perspectives in marketing 2012 83Hyungsuk \r Choo\r Bowling \r Green \r State \r University\r USA \r
Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and ...
proceedings of ams wor1d marketing congress cu1tura1 perspectives in marketing 2012 93This study aims to identify the role of visitors' relationships with service providers, other customers and their companion(s) in festival experience, suggesting the integrated festival quality model which combines ...