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FRANK (Marketing Education) JOHN R. KAUFMAN University of Pennsylvania Bozell & Jacobs, Inc. RALPH L. DAY (AIC), N. W. Ayer & Son, Inc. Philadelphia, Pennsylvania Chicago, Illinois Indiana University Philadelphia, Pennsylvania Bloomington, Indiana VICE PRESIDENT (Marketing Management) ROBERT J. ...
Book Reviews : MARKETING THEORY: PHILOSOPHY OF SCIENCE PERSPECTIVES by Robert Bush and Shelby D. Hunt (eds.) (Chicago: American Marketing Association, 1982... Stephen,J.,Grove - 《Journal of the Academy of Marketing Science》 被引量: 0发表: 1985年 The Idea of Chemistry. (Book Reviews: Fr...
Marketing in a recession (1948, 1953, 1958, and 1960-1961, 1969-1970, and 1973-1974).American Business Press (ABP), an association of trade publications, sponsored the last ... Business - https://facebook.com/timesofmalta 被引量: 0发表: 0年 The Merchant Builders This book offers the...
ultimately improving financial performance. Marketing research has shown that firms are more successful when they focus on their customers’ needs. Although some empirical studies have investigated the relationship between Product-related attributes of customers and financial performance, they have failed to...
Neslin,R. Shoemaker - 《Series American Marketing Association》 被引量: 15发表: 1983年 Evaluating social marketing programs: problems and prospects. Chicago, IL: American Marketing Association.Bloom, P.N. (1980), “Evaluating Social Marketing Programs: Problems and Prospects,” in 1980 AMA ...
摘要: Emerging concepts in marketing : proceedings of the winter conference of the American Marketing Association, December 27, 28, 29, 1962, Pittsburgh ed. by William S. Decker (Proceedings of the conference of the American Marketing Association, v. 11) World Scholar, 1981...
American Risk and Insurance Association, ARIA Annual Meeting, Westin Michigan Avenue Hotel, Chicago. Meetings American Risk and Insurance Association: ARIA Annual Meeting, Westin Michigan Avenue, Chicago. Going places: while some insurance industry trade groups will head off to the usual destinations of...
Also ranks #22 on The Best Chicago Blues Bands/Artists Also ranks #55 on The Best Blues Artists of All Time Also ranks #59 on Who Is The Most Famous Taylor In The World? 115 Beverley Knight Contemporary R&B, Rhythm and blues, Pop rock 177 votes Beverley Knight, (born Beverley ...
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