The American Girl Place store uses experiential retail marketing, the kind that breeds invaluable loyalty and word-of-mouth. Mattel's American Girl attracts consumers willing to spend as much as $200 for a doll. It is a strategy that glorifies the conservative and traditional.Frazier...
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These prices are far higher to American Girl’s chief competitors in the mainstream toy market. Barbies start at $9.99, while Mattel’s Elsa doll — one of the most in-demand toys last year— costs $14.99. "It is a high-end doll brand that offers a lot of quality. From the hair to...
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When Silas Park’s girlfriend leaves him, he becomes a shut-in, pumping out blistering autobiographical writings in his little East Village apartment. Just as Silas finds himself unexpectedly on the verge of literary stardom as the next Asian American wunderkind, his brother Finn shows up on his...
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