Transforming an American Icon American Airlines was ready for a change in brand identity, to better reflect the significant investments they had made to their onboard and airport experience. After four decades of the same logo and livery, the airline wanted to develop a new brand universe that ...
It is also embracing digital transformation, introducing biometric boarding, enhanced mobile app features, and AI-driven customer service improvements. From its humble beginnings as an airmail carrier to its current position as a global aviation leader, American Airlines’ history is a testament to re...