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作为亚马逊的实验品之一,亚马逊开设Amazon Books实体书店已经有两年了。实际上,书店并不是为了盈利,更多的是一种利用他们家的大宝藏--数据,来进行线下与线上结合的一次探索。 然而在今年,纽约才迎来了第一家Amazon Books,书店开设于Columbus Circle的华纳大厦三楼。地段繁华,人流量较大。插一个小故事:在亚马逊进军前...
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为什么不直接展示价格?发现书店里面有很多书架都贴有下面这个蓝色架签,看看AmazonBooks是如何引导转化Prime会员的。 蓝色架签 这里也有蓝色架签。 首先消费者要先对书本身感觉兴趣,所以价格在一开始并不是最重要的决策信息,反而价签卡片的内容和设计非常重要,第二步才是了解价格,通过Price Check可以看到更加优惠的价格对...
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