符合条件的广告主可通过基于 Web 的交互界面和 API 使用亚马逊营销云 (Amazon Marketing Cloud),不额外收费。广告主将拥有一个专门为其设置的亚马逊营销云 clean room 环境。 广告主需要已签署亚马逊 DSP 主服务协议 (MSA),准备投放或过去 28 天内在亚马逊 DSP上投放了广告活动,并拥有 SQL 技能,能够利用其调取数据...
Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution in which advertisers can easily perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs. Since the inception of the product, Amazon DSP...
What is Amazon Marketing Cloud? AMCis a “data clean room”, a closed, secure environment where different data sources are input and cross-referenced using a common user ID. It highlights existing interactions between users of the various data sources connected to AMC (1),...
The Amazon Marketing Cloud Clean Room is a privacy-safe environment that allows you to combine your data with Amazon’s rich data sets to gain unique insights while adhering to data privacy standards. This feature acts as a ‘clean room’ or secure bridge, enabling advertisers to access and ...
AWS ist so konzipiert, dass es die sicherste Cloud-Computing-Umgebung ist, die derzeit für Marken, Verlage, Agenturen sowie Werbe- und Marketingtechnologieunternehmen verfügbar ist, die Datenschutz, Sicherheit und KI-Verantwortung verbessern möchten. Entwickeln Sie flexibel und wählen Sie au...
AMC is a secure, privacy-safe, cloud-based clean room solution that provides sophisticated planning and measurement capabilities for advertisers of all sizes. With this expanded lookback window, brands gain a more complete view of their customer journey, especially for longer lifecycle ...
Amazon Publisher Cloud is a clean room that publishers can connect to Amazon to create custom deals that are Server to Server based. This will allow high performing AMC audiences to scale to a completely new cookieless inventory pool (like Safari) without losing the signals that makes Amazon a...
giving marketers greater insight into advertising effectiveness. An example is Amazon Marketing Cloud ("AMC"). AMC is a "clean room" (i.e. secure digital environment) in which advertisers can run custom audience and campaign analytics across a range of first and third-party inputs, in a priv...
giving marketers greater insight into advertising effectiveness. An example is Amazon Marketing Cloud (“AMC”). AMC is a “clean room” (i.e. secure digital environment) in which advertisers can run custom audience and campaign analytics across a range of first and third-party inputs, in a ...
From Amazon Marketing Cloud secure clean rooms providing advertisers the ability to analyze data, produce core marketing metrics, and understand how their marketing performs across various channels to our new multi-touch attribution model that helps advertisers understand how their marketing is working. ...