This isn’t the first time we’ve seen Amazon launch private-label products to take on established market leaders; Amazon Basics batteries aggressively lined-up against Duracell, private-level Mama Bear Wipes pitted against family-favourite Johnson’s, whilst a high-profile lawsuit is underway by...
In just a few years, AmazonBasics had grabbed nearly a third of the online market for batteries, outselling both Energizer and Duracell on its site. On the surface, Amazon is utilizing its knowledge of its powerful retail machine to steer shoppers toward its in-house brands and away from ...