Advanced tools for companies of all sizes Amazon Ads offers technology solutions to help you scale, manage, and report on your advertising activities. Welcome to the advanced tools center, where you can learn m
Advertisers and partners can now access Amazon Marketing Cloud APIs from the Amazon Adsadvanced tools center, along with APIs for other Amazon Ads solutions such as sponsored ads and Amazon DSP. As the rest of Amazon Ads APIs, these new AMC APIs follow the industry-standard OAuth 2.0 authorizat...
Sign in with your Amazon Developer account Discover new metrics dashboards for your Amazon Ads API integrations. Overview Sponsored ads bulk operations For advertisers and partners without developer resources, Amazon Ads offers a variety of advanced no-code tools that you can use to manage campaigns...
Amazon DSP's Performance+ and Brand+ tactics are AI-powered advertising solutions that leverage Amazon first-party data to optimize campaign performance. These solutions serve both endemic advertisers (selling on-Amazon) and non-endemic advertisers (selling off-Amazon) by automating ad group creation ...
First, request access to an advertising account and then send an approval link to an admin user for approval. The admin of the account you're inviting must accept and redeem your invite. Alternatively, you could also get an approval link to select the account permission to grant to the acco...
Calls to the Partner Opportunities API require an additional header, Amazon-Advertising-API-Manager-Account. To retrieve the value for this header, use the Amazon Ads console. First, select the “account” icon in the upper right corner of the interface, then copy the value of the Partner ID...
In this playbook, it leverages the Markov process statistical model to describe the sequence of advertising touchpoints based on the probability that they have led to a conversion. The custom attribution model unlocks insights such as Return-on-ad-spend (ROAS) by touchpoint, customer lifecycle ...
groupBy order, lineItem, operatingSystem, browserType, browserVersion, deviceType, or environmentType format GZIP_JSON or CSV Amazon DSP Base metrics intervalStart, intervalEnd, advertiserName, advertiserId, totalCost, impressions, clicks, clickThroughRate, eCPC, eCPM, brandSearches, brandSearchesVi...
(CreateConfiguredTableAnalysisRule). Use the following AMC custom analysis rule to set up your data source: "allowedAnalyses": [ "ANY_QUERY" ], "allowedAnalysisProviders": [ "657425294073", "813176346477" ], "additionalAnalyses": "ALLOWED"...
Create portfolios by brand, product category, or by season to provide structure and manage your advertising activity. Relevant resource: /sd/campaigns Marketplace availability: North America: United States (US), Canada (CA), Mexico (MX) Europe: Belgium (BE), Germany (DE), Spain (ES), ...