Targeting conditions can can be “inclusions” (negative = false) or “exclusions” (negative = true, also known as negative targets). Targeting types Amazon Ads supports a variety of targeting types depending on the ad product. Some targeting types also have the option to support negative ...
1Keyword targeting is an option for two sponsored ads solutions: Sponsored Products and Sponsored Brands. So let’s explore the key steps to starting and improving on a successful keyword targeting strategy, and the videos and webinars you might be interested in watching to learn more....
1. Sponsored Products 产品推广广告 Sponsored Product 的广告类型是以「产品页面」为主体,可以针对消费者使用的关键词(Keyword Targeting) 或是选择特定的产品页面、产品品类、类似商品(Product Targeting) 来投放广告。如果消费者在亚马逊上输入相关的关键词搜索产品,或是进入到与你相似产品的产品页面时,你的广告就有...
In Sponsored Brands, keyword targeting has semantic matching. Instead of having a word-to-word matching, it uses a meaning-based approach. This approach lets you connect with more customers by displaying ads for search queries that have the same meaning as the targeted keywords, this can include...
You can use these reports to evaluate the performance of your keywords and match types (search terms) over time, which can help you adjust your bid and expand your targets. Keyword targeting allows you to choose keywords to show your products in customer searches and detail pages. Use this ...
Keyword targeting: Uses keywords to match your ads with queries customers are using, e.g., “vegetarian cookbooks.” Product targeting: Matches your ads to specific products or genres. If you are advertising Wuthering Heights, for example, you might want to use product targeting for Jane Eyre....
Setting up strategic targeting for Sponsored Products campaigns Sponsored Products targeting checklist Sponsored Products targeting overview What is targeting, and why is it important? Chapter 1 Targeting options, with Sponsored Products Advertise your products in the most relevant contexts ...
Establishing and refining the right keyword targeting helps your titles appear in shopping results for the right readers. It’s a surprisingly simple and powerful tool to sell more books. Select the right keywords There are five keyword types to consider, which range from broad to specific. It’...
Keyword targeting best practices Choosing the right keywords helps your ads appear in search results for the right audience. Successful keyword-targeted campaigns target keywords that will drive impressions, clicks, and sales. If you don’t add enough keywords or if your keywords are too specific,...
If some of your existing targets aren’t receiving impressions or clicks, it may be due to keyword and product targeting restrictions. In such cases, you may be able to add a restricted keywordor productwhen creating your campaign, but ads won’t run against those targets. ...