Contextualkeyword targetingenables advertisers to connect with audiences by targeting content based on relevant freeform keywords or phrases - without relying on identifiers. Powered by our latest AI models, Amazon DSP places ads on Amazon properties and third-party sites, ensuring ads appear on pages...
1. Sponsored Products 产品推广广告 Sponsored Product 的广告类型是以「产品页面」为主体,可以针对消费者使用的关键词(Keyword Targeting) 或是选择特定的产品页面、产品品类、类似商品(Product Targeting) 来投放广告。如果消费者在亚马逊上输入相关的关键词搜索产品,或是进入到与你相似产品的产品页面时,你的广告就有...
1. Sponsored Products 产品推广广告 Sponsored Product 的广告类型是以「产品页面」为主体,可以针对消费者使用的关键词(Keyword Targeting) 或是选择特定的产品页面、产品品类、类似商品(Product Targeting) 来投放广告。如果消费者在亚马逊上输入相关的关键词搜索产品,或是进入到与你相似产品的产品页面时,你的广告就有...
Keyword targeting: Uses keywords to match your ads with queries customers are using, e.g., “vegetarian cookbooks.” Product targeting: Matches your ads to specific products or genres. If you are advertising Wuthering Heights, for example, you might want to use product targeting for Jane Eyre....
Amazon Ads Academy Course: Intro to keyword and product targeting In this introductory course, you’ll learn how to use product targeting, manual targeting, and keyword targeting in your sponsored ads campaigns. After completing the course you will also be able to leverage different keyword match...
Setting up strategic targeting for Sponsored Products campaigns Sponsored Products targeting checklist Sponsored Products targeting overview What is targeting, and why is it important? Chapter 1 Targeting options, with Sponsored Products Advertise your products in the most relevant contexts ...
If your ROAS is at an unsustainable level for keyword targeting campaigns, continue investing in keywords that are driving clicks and sales, while pausing low-performing keywords. The problem: You want to know how customers are engaging with your new product in the context of your overall brand...
Establishing and refining the right keyword targeting helps your titles appear in shopping results for the right readers. It’s a surprisingly simple and powerful tool tosell more books. Select the right keywords There are five keyword types to consider, which range from broad to specific. It’...
To help improve the performance of your international ads, remember to complete these suggested actions whenever you launch ads in a new country: Use the “Dynamic bids – down only” bidding strategy Increase your bids Increase your budget Use manual keyword targeting with broad match Use manual...
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