Contextualkeyword targetingenables advertisers to connect with audiences by targeting content based on relevant freeform keywords or phrases - without relying on identifiers. Powered by our latest AI models, Amazon DSP places ads on Amazon properties and third-party sites, ensuring ads appear on pages...
1. Sponsored Products 产品推广广告 Sponsored Product 的广告类型是以「产品页面」为主体,可以针对消费者使用的关键词(Keyword Targeting) 或是选择特定的产品页面、产品品类、类似商品(Product Targeting) 来投放广告。如果消费者在亚马逊上输入相关的关键词搜索产品,或是进入到与你相似产品的产品页面时,你的广告就有...
Keyword targeting is an option for two sponsored ads solutions: Sponsored Products and Sponsored Brands. So let’s explore the key steps to starting and improving on a successful keyword targeting strategy, and the videos and webinars you might be interested in watching to learn more. Step 1: ...
Manual targeting:This targeting option gives you greater control over your targeting by manually selecting the keywords or products you want to target. There are two types of manual targeting: Keyword targeting:Uses keywords to match your ads with queries customers are using, e.g., “vegetarian ...
To help improve the performance of your international ads, remember to complete these suggested actions whenever you launch ads in a new country: Use the “Dynamic bids – down only” bidding strategy Increase your bids Increase your budget Use manual keyword targeting with broad match Use manual...
Establishing and refining the right keyword targeting helps your titles appear in shopping results for the right readers. It’s a surprisingly simple and powerful tool tosell more books. Select the right keywords There are five keyword types to consider, which range from broad to specific. It’...
Targeting conditions can can be “inclusions” (negative = false) or “exclusions” (negative = true, also known as negative targets). Targeting types Amazon Ads supports a variety of targeting types depending on the ad product. Some targeting types also have the option to support negative ...
Match types are used as a way to control your targeting, helping to fine-tune which search terms your ads will be eligible to show against. The three match types for keyword targeting are: Broad match Phrase match Exact match Let’s look at these options a bit closer: Broad Match: This...
Kontext-Targetinghat es Werbetreibenden schon immer ermöglicht, Werbeanzeigen zu schalten, die auf relevante Inhalte abgestimmt sind, die von den Verbrauchern in Echtzeit aufgerufen werden. Amazon Ads hat neu definiert, was kontextbezogen bedeutet, und ist über eine einfache„Wenn Keyword au...
Targeting uses keywords and products to show your ads on search and detail pages to relevant shoppers. For Sponsored Products campaigns, there are 2 types of targeting: automatic and manual. Available multilanguage captions are best viewed in the Google Chrome browser. ...